WHY?

  • I don’t want my kids to waste time on trivial issues that don’t affect their lives directly.
  • I don’t want my kids to dwell on fears that are not real.

  • I don’t want my kids to develop irrational anxieties about things that may or may not come to pass.

  • I don’t want my kids to become overwhelmed by savvy media, non-profits, orgs and advertisers that have their own hidden agendas.

  • I want my kids to understand how to follow the money and look up the deep reporting data and sources behind the stories.

  • I want my kids to have a balanced view of the world that’s not affected by shrill manias or political deception.

  • I want my kids to understand how and why advertising affects them.

  • I want my kids to see through advertorial or native advertising that’s paid for and placed into media outlets.

  • I want my kids to know the difference between new media, legacy media, mainstream media, activist media, conservative media, alternative media, etc.
  • I want my kids to understand what large money groups are funding what media outlets and what their motivations are (e.g. Bezos – Washington Post, Soros – MoveOn.org/Open Society Foundations, Murdoch – Wall St. Journal, etc.).
  • I want my kids to understand the phrase “if it bleeds, it leads” and what that entails for headlines, front page, above the fold, clickbait, subject lines, breaking news, etc.
  • I want my kids to understand how fear drives advertising and the cozy relationship between advertisers and their media selections. “People are more motivated by what they stand to lose than what they stand to gain.”
  • I want my kids to learn about memes and talking points (even things like “fake news” distort the discussion about facts and reporting).

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