Actual Human Contact
Today’s media landscape is shaping and confusing the minds of young people at warp speed. Even adults trained in critical thinking and academic analysis get confused with the incessant noise and suspect claims that flow freely across the multi-channel, multi-device media world.
One of the big problems is that advertising and persuasion mechanisms are baked right into the product, and it’s now easier than ever to insert it, track it, retarget consumers and generally dupe people into misinformed positions in order to cultivate:
None of this is particularly new. It’s just that the science of scamming, duping, cajoling and nudging is getting dangerously competent.
The upcoming generation of consumers is facing some of the smartest, most irresistible messaging techniques in history.
Today, journalistically questionable and semi-bogus outfits like Buzzfeed, Vox and Vice rule content production, while technology behemoths like Apple, Google, Amazon and Facebook control advertising delivery methods.
In years past, centralized juggernauts like the CBS Evening News, The Wall Street Journal, various magazine and radio conglomerates, CNN, the Los Angeles Times, NPR and even Pravda managed to guide public discourse with relative ease. They claimed to separate news from advertising with an impenetrable wall (in some newsrooms, it was an actual wall).
Yet these publications, by their very nature, were PR channels. Large businesses, like professional sports teams, amphitheaters, movie studios, Fortune 500 companies, and similar concerns enjoyed steady coverage in exchange for pay-to-play advertising expenditures.
Politicians used these old platforms to great effect, as well (and great expense).
In decades past, the editor influenced and controlled your “feed.” Now you and your friends do to some extent. The platforms that control information presentation algorithms have a significant amount of control, as well (Facebook, Google, Amazon, Apple). We may soon see a day when actual headlines are customized based on your public profiles, fears, wants and individual quirks.
In order to navigate these new mine fields with some sanity, the best thing a student (young or old) can do is to get smart about how they’re being manipulated and pitched.
We cover all this and more in the Media Collusion course.
For more details on course topics, check out the table of contents from the Media Collusion book on Amazon.
Actual Human Contact