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My children took swimming lessons when they were toddlers. It was one of those Australian schools where the kids jump right in and experience the difference and the trauma of water and the inability to breathe (and the ability to sink!). We also signed them up for lifeguard training at the age of 9 so …

Swimming with Sharks: Media Defense in Bloody Water Read More »

Honeydew Farms (and sponsors) beautifully showcased by Growers Network Cannacribs YouTube Video https://youtu.be/tA0Klgvv5wY Native advertising is an art form when done right. This particular video shows you the high bar.  There’s no trickery. The sponsors are clearly in there for a reason, and the sponsor that didn’t pay for the ad placement (the wine marketing company) gets …

Native Advertising Colossus! Marijuana Video Nails the Format Read More »

How totally naive is this?: “Children’s time and attention should never be used for profit.” From the article: What Our Brain On Tech Means for Kids and Adults Alike My view from the comments section: The final point seems a bit naive — “Don’t Target Kids with Ads.” One of Marvel’s biggest achievements in 2018 was introducing Thanos …

Katie Couric Misses the Boat – Kid Advertising Is Where the $$$ Is Read More »

[CLICK ABOVE FOR PODCAST INTERVIEW ON THIS TOPIC] Last spring, my son (15) shared some interesting news. The game he and his buddies play – Fortnite – got a new character feature that’s directly from the Avengers: Infinity War movie. In the game, he said, you can become the Thanos character from the movie and have all-dominant powers. Then …

Fortnite and YouTube Wrestle for Advertising Dollars [AUDIO] Read More »

Excerpt from the new Amazon almost best-seller  Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political Deception and Coercion, and Dishonest News   A lot of media critics and futurists get a kick out of comparing the common state of things to the 1998 movie The …

YouTuber Redux – Truman Show Didn’t Get it Right Read More »

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