WEB NEWS

Discussion with Phil Dunn of Media Collusion about media literacy and college prep courses and news curation (with with Emmy award winning broadcaster Sharyl Attkisson). Full episode here: http://fullmeasure.news/news/politics/the-curators https://youtu.be/zv73HBPIWaw

My children took swimming lessons when they were toddlers. It was one of those Australian schools where the kids jump right in and experience the difference and the trauma of water and the inability to breathe (and the ability to sink!). We also signed them up for lifeguard training at the age of 9 so …

Swimming with Sharks: Media Defense in Bloody Water Read More »

Excerpt from the new Amazon almost best-seller  Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political Deception and Coercion, and Dishonest News In the early days of Twitter, Facebook and YouTube, the revered marketing and persuasion author David Meerman Scott coined the term for the practice of including popular, …

What is “Newsjacking?” Read More »

Excerpt from the new Amazon almost best-seller  Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political Deception and Coercion, and Dishonest News “The world is ruled and the destiny of civilization is established by the human emotions.” – Napoleon Hill Offline and Online Persuasion The types of …

Media Motivation Mechanics – Persuasion Types Read More »

In the never-ending quest to help the public avoid “fake news,” WhatsApp is now limiting how many times a person forward messages. You can now share messages five times instead of the previous 20 limit. The platform wants to avoid rumors that spread on the app which lead to violence like last year’s killings in …

Preventing Fake News – Why WhatsApp Throttled Virality Read More »

The way news is created has changed dramatically in the internet age. The old production and curation techniques of broadcast news have cratered, leaving this huge opening for salacious sites, fake news and suspect bloggers. The modern currency for news is now ATTENTION. Any story, clip or meme that floats through cyberspace has only a …

6 Telltale Signs of Fake News – Courtesy of Ryan Holiday Read More »

Can you spot the irony? Tucker Carlson’s Tech Tyranny segment offers a huge opening for Dean Garfield, president of the Information Technology Council. [VIDEO Media Deconstruction]

Political passions aside, this illuminating interview between Trump advisor Brad Parscale and PBS Frontline journalist James Jacoby describes the new media world we now inhabit where opinion and commentary drives ad revenue.  The interviewer and interviewee have much different opinions on how smart or stupid the American public is with respect to the way news …

Opinion Vs. News: Trump Adviser Brad Parscale on the Big Media Shift Read More »

The news media crafts news with two goals in mind – addiction and virality. If you’re not talking about certain topics and sharing it with your social groups, the media are failing at their primary job. The more they succeed with addiction and surpirse, the more relevancy they maintain. Of course, that means they can …

News by Design: Surprise Addiction Read More »

What are news wires? For most of U.S. media history (starting in the mid 19th century), news was collected and disseminated by a small group of news wires. When you hear the term “news wires,” it sounds like an antiquated concept, but outlets like the Associated Press (AP) and United Press International (UPI) have been …

Blogs as the New, Deceptive News Wires Read More »

Excerpt from the book, Media Collusion (Available on Amazon today in paperback and Kindle formats) Think about all of this with a comparison of two people. Ted and Steve are recent college graduates. They attended respectable schools and graduated with 3.5 grade point averages, some party skills, and a slightly better understanding of females than …

Who are you? A Steve or a Ted? Two media consumer profiles Read More »

The term “fake news” has been pounded so furiously by both media watchers and the public. It’s become a term that’s bereft of meaning. But it’s worth exploring in more detail, because the reasons for the fakeness are somewhat complex and absolutely intriguing. First, let’s take look at what journalism has become in the digital …

Why Most News Is Fake Read More »

Yesterday I woke to a strange sound. A cat was outside my patio squawking in a strange way. I investigated and found a mother cat with a huge pregnant belly. She saw me and darted away. Later that night, my sliding glass door was open, and I saw her peeking her head into the opening …

Your News vs. “The News” Read More »

Excerpt from the new Amazon almost best-seller  Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political Deception and Coercion, and Dishonest News Since we’re on the web ads topic, let’s ponder what’s breaking the web – namely, ad-blocker subversion. These things are annoying, and they prevent …

Broken Web: Advertising and Ad Blocker Turn Off Requests Read More »

Excerpt from the new Amazon almost best-seller  Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political Deception and Coercion, and Dishonest News   Up to this point, we’ve bashed on BuzzFeed a fair amount. Historically, the site played punching bag to media snobs who prefer the New …

Buzzfeed Update: Beyond the Punching Bag Read More »

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