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A Taste: Critical Insight for Understanding Political Advertising   “Disobedience is the true foundation of liberty. The obedient must be slaves.”   – Henry David Thoreau   If you like the following analysis, you’re going to get a lot out of this course and the text hereafter. We go deeper into these issues in Part …

The Political Advertising Ruse and the Electoral College [AUDIO] Read More »

This past week featured several new reports about the state of social media and the public’s disenchantment with sites like Twitter, Facebook and Instagram. The big survey from The Wall Street Journal and NBC News rounded up all the negativity here. Generally, I agree. I don’t think social media is good for you. I don’t …

Thumbs Down for Social Media Read More »

My children took swimming lessons when they were toddlers. It was one of those Australian schools where the kids jump right in and experience the difference and the trauma of water and the inability to breathe (and the ability to sink!). We also signed them up for lifeguard training at the age of 9 so …

Swimming with Sharks: Media Defense in Bloody Water Read More »

Psychologists, journalists and those in the health industry have been peppering you with messages about media consumption, screen time, and gaming. Yet, these people don’t quite understand how your kids work. They offer trite, simple advice like: Reduce screen time Set schedules Addiction is bad (black/white) Lock down devices Set-up security filters Don’t install certain …

Why Youth Screen Time and Video Game Obsessions Are Not the Issue Read More »

No Agenda Show Clip The Zen TV Experiment Transformed into an Alpha state Story and filling in the blanks – very few technical events for news = reality Instagram filling in the stories about people Build these stories in their minds – phone zombies1:50 – old time radio – theater of the mind

Excerpt from the new Amazon almost best-seller  Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political Deception and Coercion, and Dishonest News In the early days of Twitter, Facebook and YouTube, the revered marketing and persuasion author David Meerman Scott coined the term for the practice of including popular, …

What is “Newsjacking?” Read More »

How totally naive is this?: “Children’s time and attention should never be used for profit.” From the article: What Our Brain On Tech Means for Kids and Adults Alike My view from the comments section: The final point seems a bit naive — “Don’t Target Kids with Ads.” One of Marvel’s biggest achievements in 2018 was introducing Thanos …

Katie Couric Misses the Boat – Kid Advertising Is Where the $$$ Is Read More »

Excerpt from the new Amazon almost best-seller  Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political Deception and Coercion, and Dishonest News “The world is ruled and the destiny of civilization is established by the human emotions.” – Napoleon Hill Offline and Online Persuasion The types of …

Media Motivation Mechanics – Persuasion Types Read More »

Excerpt from Tim Wu’s excellent advertising text, The Attention Merchants. This little bit of info is difficult to imagine these days. Yet, there was a time when Americans (world citizens, in fact) were unmolested by advertising pitches. FROM THE BOOK: As David Halberstam writes, “Whereas at the turn of the century, only an occasional door-to-door …

The Absolutely Outrageous Scandal of Advertising Read More »

The way news is created has changed dramatically in the internet age. The old production and curation techniques of broadcast news have cratered, leaving this huge opening for salacious sites, fake news and suspect bloggers. The modern currency for news is now ATTENTION. Any story, clip or meme that floats through cyberspace has only a …

6 Telltale Signs of Fake News – Courtesy of Ryan Holiday Read More »

Political passions aside, this illuminating interview between Trump advisor Brad Parscale and PBS Frontline journalist James Jacoby describes the new media world we now inhabit where opinion and commentary drives ad revenue.  The interviewer and interviewee have much different opinions on how smart or stupid the American public is with respect to the way news …

Opinion Vs. News: Trump Adviser Brad Parscale on the Big Media Shift Read More »

The news media crafts news with two goals in mind – addiction and virality. If you’re not talking about certain topics and sharing it with your social groups, the media are failing at their primary job. The more they succeed with addiction and surpirse, the more relevancy they maintain. Of course, that means they can …

News by Design: Surprise Addiction Read More »

Excerpt from the new Amazon almost-best-seller: Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political Deception and Coercion, and Dishonest News  This is a good one, buckle your seat belts. Once you start looking for these, you’ll see them every week if you have any exposure to …

Doritos: A Brilliant Native Ad and PR Play Read More »

Excerpt from the book, Media Collusion (Available on Amazon today in paperback and Kindle formats) Think about all of this with a comparison of two people. Ted and Steve are recent college graduates. They attended respectable schools and graduated with 3.5 grade point averages, some party skills, and a slightly better understanding of females than …

Who are you? A Steve or a Ted? Two media consumer profiles Read More »

FULL NO AGENDA SHOW WITH NOTES TOPICS: PR and promotion on mainstream programming. All news is good news for PR people. Get the story on the air and you’ve succeeded. Native Advertising.  Starting a shit-storm on Twitter. Using Twitter as direct quotes. They’re already written for you. Tuning out by ignoring media.

In the Media Collusion course we talk a lot about how advertisers and marketers (across the web and the TV screen) go to great lengths to compete for our attention. With music, storytelling, high-chroma colors, weblinks, hashtags  and dramatic structure, they use every conceivable strategy known to the science of persuasion to suck us into their …

Eckhart Tolle on the Insanity of TV Read More »

Excerpt from the new Amazon almost best-seller  Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political Deception and Coercion, and Dishonest News   http://bit.ly/2qZKY0G Many of the things we buy are purchased months and sometimes years after we’ve seen an ad. This is particularly effective with …

Do Today’s Ads Influence Next Year Or Next Decade Purchases? Read More »

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