SOCIAL MEDIA

My children took swimming lessons when they were toddlers. It was one of those Australian schools where the kids jump right in and experience the difference and the trauma of water and the inability to breathe (and the ability to sink!). We also signed them up for lifeguard training at the age of 9 so …

Swimming with Sharks: Media Defense in Bloody Water Read More »

Psychologists, journalists and those in the health industry have been peppering you with messages about media consumption, screen time, and gaming. Yet, these people don’t quite understand how your kids work. They offer trite, simple advice like: Reduce screen time Set schedules Addiction is bad (black/white) Lock down devices Set-up security filters Don’t install certain …

Why Youth Screen Time and Video Game Obsessions Are Not the Issue Read More »

How totally naive is this?: “Children’s time and attention should never be used for profit.” From the article: What Our Brain On Tech Means for Kids and Adults Alike My view from the comments section: The final point seems a bit naive — “Don’t Target Kids with Ads.” One of Marvel’s biggest achievements in 2018 was introducing Thanos …

Katie Couric Misses the Boat – Kid Advertising Is Where the $$$ Is Read More »

Excerpt from the new Amazon almost best-seller  Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political Deception and Coercion, and Dishonest News “The world is ruled and the destiny of civilization is established by the human emotions.” – Napoleon Hill Offline and Online Persuasion The types of …

Media Motivation Mechanics – Persuasion Types Read More »

In the never-ending quest to help the public avoid “fake news,” WhatsApp is now limiting how many times a person forward messages. You can now share messages five times instead of the previous 20 limit. The platform wants to avoid rumors that spread on the app which lead to violence like last year’s killings in …

Preventing Fake News – Why WhatsApp Throttled Virality Read More »

[CLICK ABOVE FOR PODCAST INTERVIEW ON THIS TOPIC] Last spring, my son (15) shared some interesting news. The game he and his buddies play – Fortnite – got a new character feature that’s directly from the Avengers: Infinity War movie. In the game, he said, you can become the Thanos character from the movie and have all-dominant powers. Then …

Fortnite and YouTube Wrestle for Advertising Dollars [AUDIO] Read More »

Can you spot the irony? Tucker Carlson’s Tech Tyranny segment offers a huge opening for Dean Garfield, president of the Information Technology Council. [VIDEO Media Deconstruction]

Political passions aside, this illuminating interview between Trump advisor Brad Parscale and PBS Frontline journalist James Jacoby describes the new media world we now inhabit where opinion and commentary drives ad revenue.  The interviewer and interviewee have much different opinions on how smart or stupid the American public is with respect to the way news …

Opinion Vs. News: Trump Adviser Brad Parscale on the Big Media Shift Read More »

Excerpt from the book, Media Collusion (Available on Amazon today in paperback and Kindle formats) Think about all of this with a comparison of two people. Ted and Steve are recent college graduates. They attended respectable schools and graduated with 3.5 grade point averages, some party skills, and a slightly better understanding of females than …

Who are you? A Steve or a Ted? Two media consumer profiles Read More »

If you care about your financial and personal data being shared, this audio clip is fascinating. Give it a listen. TimeHop, LifeLock and Updater.com. Watch out millenials and college kids! Learn about app security breaches and your personal exposure. Any Questions? (949) 244-9440 Actual Human Contact

Do you trust that the following news outlets have your best interests in mind when collaborating to edit the news feeds of millions across the globe? Full story here. Facebook Twitter YouTube (Google) The New York Times Washington Post BuzzFeed News CNN ABC News of Australia ProPublica Agence France Press (AFP) The Telegraph France Info Breaking …

Do You Trust Social Media “Editors?” Read More »

The Great Network News Conspiracy and Why Facebook is Now the News Leader If you: Read an article Like a Facebook post Watch a TV show Watch YouTube Search the web for products and services Scroll through Instagram Sift through snail mail ads Glance at billboards Check in at Starbucks Talk to Alexa (Amazon Echo) …

How Did You Become a Product? Read More »

Case Study My older sons (13 and 15) have been following people on Instagram for a couple of years now. One of the first guys they glommed onto in a celebrity kind of way was someone who referred to himself as Uncle Tito. This is a surf industry guy, about 32 years old, who’s hyper focused …

Micro-Celebrities: Who is Uncle Tito? Read More »

TRANSCRIPT: MEDIA EXPERT: [TWO REASONS] One of them is for your own good and the other is for society’s good for your own good. It’s because you’re being subtly manipulated by algorithms that are watching everything you do constantly and then sending you changes in your media feed and your diet that are calculated to …

Why Should You Avoid Social Media? TWO *HUGE* REASONS [AUDIO CLIP] Read More »

“Arouse in the other person an eager want.” – Dale Carnegie Tweet Excerpt from the new Amazon almost best-seller  Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political Deception and Coercion, and Dishonest News   In the world without internet, there were these things called gossip …

Old School WOM and Your “Friends” As Sales People Read More »

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