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AUDIO: Toys R Us Native Ad Christmas Package No Agenda

 
 
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Here’s the summary: The reporter talks about how a customer at Toys ‘R Us put $200 on layaway to buy some Christmas items for her family. (Layaway, a system of paying a deposit to secure an item for later purchase, is a dated concept.) The story goes that some anonymous stranger paid off her layaway …

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AUDIO: Starbucks Pumpkin Spiced Latte and Papa John’s Pizza Native Ad on ABC News Broadcast

 
 
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In the following clip, you’ll hear how ABC news treated two paying advertisers (Starbucks and Papa John’s Pizza) and cashed in their advertising dollars during a national evening news broadcast. The following is the short summary for those reading text only. Summary: A national news anchor reads teleprompter copy about how Starbucks is adding a …

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