MARKETING

My children took swimming lessons when they were toddlers. It was one of those Australian schools where the kids jump right in and experience the difference and the trauma of water and the inability to breathe (and the ability to sink!). We also signed them up for lifeguard training at the age of 9 so …

Swimming with Sharks: Media Defense in Bloody Water Read More »

[CLICK ABOVE FOR PODCAST INTERVIEW ON THIS TOPIC] Last spring, my son (15) shared some interesting news. The game he and his buddies play – Fortnite – got a new character feature that’s directly from the Avengers: Infinity War movie. In the game, he said, you can become the Thanos character from the movie and have all-dominant powers. Then …

Fortnite and YouTube Wrestle for Advertising Dollars [AUDIO] Read More »

The “new normal”: Fake news, fake reviews and gamed algorithms put product and news consumers at risk. Joanna Stern of the Wall Street Journal’s latest article about fake product reviews on Amazon gives mainstream credence to a trend that’s been bubbling for years. The ultimate take-away confirms something all of us have suspected: the internet …

Can You Trust the Internet? Read More »

Excerpt from the book, Media Collusion (Available on Amazon today in paperback and Kindle formats) Think about all of this with a comparison of two people. Ted and Steve are recent college graduates. They attended respectable schools and graduated with 3.5 grade point averages, some party skills, and a slightly better understanding of females than …

Who are you? A Steve or a Ted? Two media consumer profiles Read More »

Excerpt from the new Amazon almost best-seller  Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political Deception and Coercion, and Dishonest News Since we’re on the web ads topic, let’s ponder what’s breaking the web – namely, ad-blocker subversion. These things are annoying, and they prevent …

Broken Web: Advertising and Ad Blocker Turn Off Requests Read More »

Excerpt from the new Amazon almost best-seller  Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political Deception and Coercion, and Dishonest News “The only good is knowledge and the only evil is ignorance.” – Socrates Tweet When marketers talk about targeting specific people in their advertising, …

Psycho Graphics vs. Demographics Read More »

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