JOURNALISM

A Taste: Critical Insight for Understanding Political Advertising   “Disobedience is the true foundation of liberty. The obedient must be slaves.”   – Henry David Thoreau   If you like the following analysis, you’re going to get a lot out of this course and the text hereafter. We go deeper into these issues in Part …

The Political Advertising Ruse and the Electoral College [AUDIO] Read More »

My children took swimming lessons when they were toddlers. It was one of those Australian schools where the kids jump right in and experience the difference and the trauma of water and the inability to breathe (and the ability to sink!). We also signed them up for lifeguard training at the age of 9 so …

Swimming with Sharks: Media Defense in Bloody Water Read More »

Choose your own adventure story pitch for you . . . my new book on media literacy helps HS and college prep students understand how media works (history, advertising, digital, native ads, targeting, etc.). Please take a spin through my blog posts and see if any topics in there catch your fancy: https://www.media-collusion.org/blog/ The Press …

Journalists and Education Reporters: Choose Your Own Media Literacy Topic Read More »

Excerpt from the new Amazon almost best-seller  Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political Deception and Coercion, and Dishonest News “The world is ruled and the destiny of civilization is established by the human emotions.” – Napoleon Hill Offline and Online Persuasion The types of …

Media Motivation Mechanics – Persuasion Types Read More »

Excerpt from the book, Media Collusion (Available on Amazon today in paperback and Kindle formats) “Fear is freedom! Subjugation is liberation! Contradiction is truth! Those are the facts of this world! And you will all surrender to them, you pigs in human clothing!” – Satsuki There used to be a well-defined line that separated hard news and …

The Mythical Wall Between Editorial and Advertising Read More »

In the never-ending quest to help the public avoid “fake news,” WhatsApp is now limiting how many times a person forward messages. You can now share messages five times instead of the previous 20 limit. The platform wants to avoid rumors that spread on the app which lead to violence like last year’s killings in …

Preventing Fake News – Why WhatsApp Throttled Virality Read More »

The way news is created has changed dramatically in the internet age. The old production and curation techniques of broadcast news have cratered, leaving this huge opening for salacious sites, fake news and suspect bloggers. The modern currency for news is now ATTENTION. Any story, clip or meme that floats through cyberspace has only a …

6 Telltale Signs of Fake News – Courtesy of Ryan Holiday Read More »

TRANSCRIPT: NO AGENDA SHOW HOSTS: And the CBC the current as the Canadian Broadcasting Corporation today special and on this special about climate change. They had a guest. The guest is Margaret Klein Solomon, and she of course is involved in climate change, but she’s not a climatologist. No, she’s a clinical psychologist of the …

Climate Propaganda from Your Friendly Psychologist Expert Read More »

Can you spot the irony? Tucker Carlson’s Tech Tyranny segment offers a huge opening for Dean Garfield, president of the Information Technology Council. [VIDEO Media Deconstruction]

Political passions aside, this illuminating interview between Trump advisor Brad Parscale and PBS Frontline journalist James Jacoby describes the new media world we now inhabit where opinion and commentary drives ad revenue.  The interviewer and interviewee have much different opinions on how smart or stupid the American public is with respect to the way news …

Opinion Vs. News: Trump Adviser Brad Parscale on the Big Media Shift Read More »

The news media crafts news with two goals in mind – addiction and virality. If you’re not talking about certain topics and sharing it with your social groups, the media are failing at their primary job. The more they succeed with addiction and surpirse, the more relevancy they maintain. Of course, that means they can …

News by Design: Surprise Addiction Read More »

What are news wires? For most of U.S. media history (starting in the mid 19th century), news was collected and disseminated by a small group of news wires. When you hear the term “news wires,” it sounds like an antiquated concept, but outlets like the Associated Press (AP) and United Press International (UPI) have been …

Blogs as the New, Deceptive News Wires Read More »

Excerpt from the book, Media Collusion (Available on Amazon today in paperback and Kindle formats) Think about all of this with a comparison of two people. Ted and Steve are recent college graduates. They attended respectable schools and graduated with 3.5 grade point averages, some party skills, and a slightly better understanding of females than …

Who are you? A Steve or a Ted? Two media consumer profiles Read More »

The term “fake news” has been pounded so furiously by both media watchers and the public. It’s become a term that’s bereft of meaning. But it’s worth exploring in more detail, because the reasons for the fakeness are somewhat complex and absolutely intriguing. First, let’s take look at what journalism has become in the digital …

Why Most News Is Fake Read More »

From the full YouTube TEDx Talk Free Local Event Tonight 7/31/18 at Newport Beach Central Library 7:00-8:30PM

As part of my job, I occasionally pitch “real news” editors and publishers with story ideas. Sometimes, I get back responses like this one: “. . we prefer writers with professional journalism experience. We don’t tend to work with corporate publishing contractors out of a concern that their corporate work will conflict with the role …

Why and How the “News” Became Broken – Part 1 Read More »

Excerpt from the new Amazon almost best-seller  Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political Deception and Coercion, and Dishonest News In the early days of Twitter, Facebook and YouTube, the revered marketing and persuasion author David Meerman Scott coined the term for the practice of including popular, …

What are Newsjacking and Celebrityjacking? (Thank you David Meerman Scott) Read More »

Excerpt from the new Amazon almost best-seller  Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political Deception and Coercion, and Dishonest News   Unlike a lot of other industries that have clear motivations about what’s being sold and purchased, the combined news/advertising industry is problematic. The …

Warnings About the News “Industry” Read More »

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