Digital Media

My children took swimming lessons when they were toddlers. It was one of those Australian schools where the kids jump right in and experience the difference and the trauma of water and the inability to breathe (and the ability to sink!). We also signed them up for lifeguard training at the age of 9 so …

Swimming with Sharks: Media Defense in Bloody Water Read More »

Choose your own adventure story pitch for you . . . my new book on media literacy helps HS and college prep students understand how media works (history, advertising, digital, native ads, targeting, etc.). Please take a spin through my blog posts and see if any topics in there catch your fancy: https://www.media-collusion.org/blog/ The Press …

Journalists and Education Reporters: Choose Your Own Media Literacy Topic Read More »

Psychologists, journalists and those in the health industry have been peppering you with messages about media consumption, screen time, and gaming. Yet, these people don’t quite understand how your kids work. They offer trite, simple advice like: Reduce screen time Set schedules Addiction is bad (black/white) Lock down devices Set-up security filters Don’t install certain …

Why Youth Screen Time and Video Game Obsessions Are Not the Issue Read More »

Honeydew Farms (and sponsors) beautifully showcased by Growers Network Cannacribs YouTube Video https://youtu.be/tA0Klgvv5wY Native advertising is an art form when done right. This particular video shows you the high bar.  There’s no trickery. The sponsors are clearly in there for a reason, and the sponsor that didn’t pay for the ad placement (the wine marketing company) gets …

Native Advertising Colossus! Marijuana Video Nails the Format Read More »

How totally naive is this?: “Children’s time and attention should never be used for profit.” From the article: What Our Brain On Tech Means for Kids and Adults Alike My view from the comments section: The final point seems a bit naive — “Don’t Target Kids with Ads.” One of Marvel’s biggest achievements in 2018 was introducing Thanos …

Katie Couric Misses the Boat – Kid Advertising Is Where the $$$ Is Read More »

Excerpt from Tim Wu’s excellent advertising text, The Attention Merchants. This little bit of info is difficult to imagine these days. Yet, there was a time when Americans (world citizens, in fact) were unmolested by advertising pitches. FROM THE BOOK: As David Halberstam writes, “Whereas at the turn of the century, only an occasional door-to-door …

The Absolutely Outrageous Scandal of Advertising Read More »

The way news is created has changed dramatically in the internet age. The old production and curation techniques of broadcast news have cratered, leaving this huge opening for salacious sites, fake news and suspect bloggers. The modern currency for news is now ATTENTION. Any story, clip or meme that floats through cyberspace has only a …

6 Telltale Signs of Fake News – Courtesy of Ryan Holiday Read More »

[CLICK ABOVE FOR PODCAST INTERVIEW ON THIS TOPIC] Last spring, my son (15) shared some interesting news. The game he and his buddies play – Fortnite – got a new character feature that’s directly from the Avengers: Infinity War movie. In the game, he said, you can become the Thanos character from the movie and have all-dominant powers. Then …

Fortnite and YouTube Wrestle for Advertising Dollars [AUDIO] Read More »

Can you spot the irony? Tucker Carlson’s Tech Tyranny segment offers a huge opening for Dean Garfield, president of the Information Technology Council. [VIDEO Media Deconstruction]

Political passions aside, this illuminating interview between Trump advisor Brad Parscale and PBS Frontline journalist James Jacoby describes the new media world we now inhabit where opinion and commentary drives ad revenue.  The interviewer and interviewee have much different opinions on how smart or stupid the American public is with respect to the way news …

Opinion Vs. News: Trump Adviser Brad Parscale on the Big Media Shift Read More »

Excerpt from the book, Media Collusion (Available on Amazon today in paperback and Kindle formats) Think about all of this with a comparison of two people. Ted and Steve are recent college graduates. They attended respectable schools and graduated with 3.5 grade point averages, some party skills, and a slightly better understanding of females than …

Who are you? A Steve or a Ted? Two media consumer profiles Read More »

From the full YouTube TEDx Talk Free Local Event Tonight 7/31/18 at Newport Beach Central Library 7:00-8:30PM

Last October the Scientific American published an eye-opening article on how the FDA manipulates the media with something called a close-hold embargo. Make sure you check out that article.  You’ll see how government agencies, large corporations and even non-profit orgs consistently manage the media and control the messages that get out into public consumption. Excerpt: “This …

Institutionalized Media Manipulation Read More »

Today’s modern media landscape is shaping and confusing the minds of young people at warp speed. They may not realize it. Even adults trained in critical thinking and academic analysis get confused with the incessant noise and suspect claims that flow freely across the multi-channel, multi-device media world.  One of the big problems is that …

How to Stay Sane in an Insanely Ad-Driven Media World Read More »

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