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My children took swimming lessons when they were toddlers. It was one of those Australian schools where the kids jump right in and experience the difference and the trauma of water and the inability to breathe (and the ability to sink!). We also signed them up for lifeguard training at the age of 9 so …

Swimming with Sharks: Media Defense in Bloody Water Read More »

Psychologists, journalists and those in the health industry have been peppering you with messages about media consumption, screen time, and gaming. Yet, these people don’t quite understand how your kids work. They offer trite, simple advice like: Reduce screen time Set schedules Addiction is bad (black/white) Lock down devices Set-up security filters Don’t install certain …

Why Youth Screen Time and Video Game Obsessions Are Not the Issue Read More »

Honeydew Farms (and sponsors) beautifully showcased by Growers Network Cannacribs YouTube Video https://youtu.be/tA0Klgvv5wY Native advertising is an art form when done right. This particular video shows you the high bar.  There’s no trickery. The sponsors are clearly in there for a reason, and the sponsor that didn’t pay for the ad placement (the wine marketing company) gets …

Native Advertising Colossus! Marijuana Video Nails the Format Read More »

Excerpt from the new Amazon almost best-seller  Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political Deception and Coercion, and Dishonest News In the early days of Twitter, Facebook and YouTube, the revered marketing and persuasion author David Meerman Scott coined the term for the practice of including popular, …

What is “Newsjacking?” Read More »

How totally naive is this?: “Children’s time and attention should never be used for profit.” From the article: What Our Brain On Tech Means for Kids and Adults Alike My view from the comments section: The final point seems a bit naive — “Don’t Target Kids with Ads.” One of Marvel’s biggest achievements in 2018 was introducing Thanos …

Katie Couric Misses the Boat – Kid Advertising Is Where the $$$ Is Read More »

Excerpt from the book, Media Collusion (Available on Amazon today in paperback and Kindle formats) “Fear is freedom! Subjugation is liberation! Contradiction is truth! Those are the facts of this world! And you will all surrender to them, you pigs in human clothing!” – Satsuki There used to be a well-defined line that separated hard news and …

The Mythical Wall Between Editorial and Advertising Read More »

Excerpt from Tim Wu’s excellent advertising text, The Attention Merchants. This little bit of info is difficult to imagine these days. Yet, there was a time when Americans (world citizens, in fact) were unmolested by advertising pitches. FROM THE BOOK: As David Halberstam writes, “Whereas at the turn of the century, only an occasional door-to-door …

The Absolutely Outrageous Scandal of Advertising Read More »

[CLICK ABOVE FOR PODCAST INTERVIEW ON THIS TOPIC] Last spring, my son (15) shared some interesting news. The game he and his buddies play – Fortnite – got a new character feature that’s directly from the Avengers: Infinity War movie. In the game, he said, you can become the Thanos character from the movie and have all-dominant powers. Then …

Fortnite and YouTube Wrestle for Advertising Dollars [AUDIO] Read More »

The “new normal”: Fake news, fake reviews and gamed algorithms put product and news consumers at risk. Joanna Stern of the Wall Street Journal’s latest article about fake product reviews on Amazon gives mainstream credence to a trend that’s been bubbling for years. The ultimate take-away confirms something all of us have suspected: the internet …

Can You Trust the Internet? Read More »

Political passions aside, this illuminating interview between Trump advisor Brad Parscale and PBS Frontline journalist James Jacoby describes the new media world we now inhabit where opinion and commentary drives ad revenue.  The interviewer and interviewee have much different opinions on how smart or stupid the American public is with respect to the way news …

Opinion Vs. News: Trump Adviser Brad Parscale on the Big Media Shift Read More »

Excerpt from the book, Media Collusion (Available on Amazon today in paperback and Kindle formats) Think about all of this with a comparison of two people. Ted and Steve are recent college graduates. They attended respectable schools and graduated with 3.5 grade point averages, some party skills, and a slightly better understanding of females than …

Who are you? A Steve or a Ted? Two media consumer profiles Read More »

Everyone’s invited. Bring your friends and family for an eye-opening evening of presentation and Q&A Get In touch (949) 244-9440 Classroom Address 200 Promontory Drive West, Newport Beach, CA 92660

Case Study My older sons (13 and 15) have been following people on Instagram for a couple of years now. One of the first guys they glommed onto in a celebrity kind of way was someone who referred to himself as Uncle Tito. This is a surf industry guy, about 32 years old, who’s hyper focused …

Micro-Celebrities: Who is Uncle Tito? Read More »

Excerpt from the new Amazon almost best-seller  Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political Deception and Coercion, and Dishonest News   “Ours has become a world where a tragic number of people have become more fascinated by materialism and the lives of distant narcissists …

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