NATIVE ADVERTISING

Doritos: A Brilliant Native Ad and PR Play

Excerpt from the new Amazon almost-best-seller: Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political Deception and

Read More »
JOURNALISM

Why Most News Is Fake

The term “fake news” has been pounded so furiously by both media watchers and the public. It’s become a term that’s bereft of meaning. But

Read More »
PRINT ADVERTISING

Ad Agencies Get Smart

Excerpt from the new Amazon almost best-seller  Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political

Read More »
DIGITAL ADVERTISING

Advertising Via Thought Leaders

Excerpt from the new Amazon almost best-seller  Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political

Read More »
OUTREACH

FREE COURSE PREVIEW EVENT

FREE COURSE PREVIEW EVENTThursdaySeptember 27th, 2018 6:33 PM Days Hours Minutes Seconds Save your seat Space is limited. Please enter your email and phone number

Read More »
MARKETING

Psycho Graphics vs. Demographics

Excerpt from the new Amazon almost best-seller  Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political

Read More »
TV NEWS

Understanding “News” Basics

Excerpt from the new Amazon almost best-seller  Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political

Read More »
COMEDY

Comedians as News Sources

“The human race has only one really effective weapon, and that is laughter. The moment it arises, all our hardnesses yield, all our irritations and

Read More »
JOURNALISM

What Is Transactional Journalism?

Earlier, we talked about how humans choose headlines, filter Facebook feeds (non-algorithm, human  filters employed by Facebook), place stories “above the fold,” and decide which press

Read More »
OVERVIEW

Media Manipulation

How Strangers Manipulate You and How to Fight Back “If you don’t read the newspaper you are uninformed, if you do read the newspaper you

Read More »
RESOURCES

AUDIO: Toys R Us Native Ad Christmas Package No Agenda

AUDIO: Toys R Us Native Ad Christmas Package No Agenda

 
 
00:00 /
 
1X
 

Here’s the summary: The reporter talks about how a customer at Toys ‘R Us put $200 on layaway to buy some Christmas items for her

Read More »

FOLLOW UPDATES AND NEW COURSES