News by Design: Surprise Addiction
The news media crafts news with two goals in mind – addiction and virality. If you’re not talking about certain topics and sharing it with
Blogs as the New, Deceptive News Wires
What are news wires? For most of U.S. media history (starting in the mid 19th century), news was collected and disseminated by a small group
Doritos: A Brilliant Native Ad and PR Play
Excerpt from the new Amazon almost-best-seller: Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political Deception and
Who are you? A Steve or a Ted? Two media consumer profiles
Excerpt from the book, Media Collusion (Available on Amazon today in paperback and Kindle formats) Think about all of this with a comparison of two
Why Most News Is Fake
The term “fake news” has been pounded so furiously by both media watchers and the public. It’s become a term that’s bereft of meaning. But
Fake News History from Sharyl Attkisson [AUDIO]
From the full YouTube TEDx Talk Free Local Event Tonight 7/31/18 at Newport Beach Central Library 7:00-8:30PM
PR Stunt – Baiting Millenials for Baseball [AUDIO]
FULL NO AGENDA SHOW WITH NOTES TOPICS: PR and promotion on mainstream programming. All news is good news for PR people. Get the story
Whoopi Goldberg vs. Judge Jeanine Pirro Tiff – Follow the Money – No Agenda Show Analysis
This 3-minute clip has great analysis of what’s really going on behind the scenes with TV shows and their guests. There’s a major publishing deal
Kit Kat Bar Native Advertising
I was just driving around in my car and listening to KNX Los Angeles AM ratio 1070. Their news break was on, and I heard
App Installation and Permissions Warning [No Agenda Show AUDIO Clip]
If you care about your financial and personal data being shared, this audio clip is fascinating. Give it a listen. TimeHop, LifeLock and Updater.com. Watch
Institutionalized Media Manipulation
Last October the Scientific American published an eye-opening article on how the FDA manipulates the media with something called a close-hold embargo. Make sure you check
Do You Trust Social Media “Editors?”
Do you trust that the following news outlets have your best interests in mind when collaborating to edit the news feeds of millions across the
Why and How the “News” Became Broken – Part 1
As part of my job, I occasionally pitch “real news” editors and publishers with story ideas. Sometimes, I get back responses like this one: “.
How to Stay Sane in an Insanely Ad-Driven Media World
Today’s modern media landscape is shaping and confusing the minds of young people at warp speed. They may not realize it. Even adults trained in
Journalism #fail #CNN: Quoting a Person by Attributing to Them What You Think They Meant to Say!
The “news” comes at us fast and furious, but what sneaks by is often comical. Broadcasters and print journalists (to a lesser extent) frequently offer
How Did You Become a Product?
The Great Network News Conspiracy and Why Facebook is Now the News Leader If you: Read an article Like a Facebook post Watch a TV
How to Avoid Media Overwhelm and the New Digital Advertising Blitz
Everyone’s invited. Bring your friends and family for an eye-opening evening of presentation and Q&A Get In touch (949) 244-9440 Classroom Address 200 Promontory Drive West,
Sharyl Attkisson – 5-Time Emmy Award Winning Investigative Journalist – Visits Media Collusion
Sharyl Attkisson of Full Measure interviewed CdMHS graduate and incoming Harvey Mudd engineering freshman Eddie Jacobs along with Phil Dunn of Media Collusion. We talked
Micro-Celebrities: Who is Uncle Tito?
Case Study My older sons (13 and 15) have been following people on Instagram for a couple of years now. One of the first guys they
Ad Agencies Get Smart
Excerpt from the new Amazon almost best-seller Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political
Advertising Via Thought Leaders
Excerpt from the new Amazon almost best-seller Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political
YouTuber Redux – Truman Show Didn’t Get it Right
Excerpt from the new Amazon almost best-seller Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political
Be the Guardian of Your Mind, Body and Soul
When I talk to people in my community about the Media Collusion book and course, they often think the content is mainly about advertising trickery
Eckhart Tolle on the Insanity of TV
In the Media Collusion course we talk a lot about how advertisers and marketers (across the web and the TV screen) go to great lengths to
Your News vs. “The News”
Yesterday I woke to a strange sound. A cat was outside my patio squawking in a strange way. I investigated and found a mother cat
FREE COURSE PREVIEW EVENT
FREE COURSE PREVIEW EVENTThursdaySeptember 27th, 2018 6:33 PM Days Hours Minutes Seconds Save your seat Space is limited. Please enter your email and phone number
Broken Web: Advertising and Ad Blocker Turn Off Requests
Excerpt from the new Amazon almost best-seller Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political
How Do Kids Consume Advertising These Days? [AUDIO]
https://youtu.be/GgmxRBz5-JE Excerpt from the new Amazon almost best-seller Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking,
How to Evaluate News Pros that Want to Grab Your Attention
Excerpt from the new Amazon almost best-seller Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political
I Know. . . But Podcast
Intervew – History of Phil – Professional Journalism Interview – Course Background
Do Today’s Ads Influence Next Year Or Next Decade Purchases?
Excerpt from the new Amazon almost best-seller Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political
Mass Media Persona Profile – Who’s Extinct?
Excerpt from the new Amazon almost best-seller Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political
Snarky, Fun Replies to “How are you?”
My friend Ted Larkins of Get to Be Happy fame tweeted a video about meeting up with people and staying present. It’s great advice. .
But who cares? Who watches TV anyway these days? Certainly not kids!
Excerpt from the new Amazon almost best-seller Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political
Book Review at Education News
Much thanks to Education News (educationviews.org) for getting the Media Collusion book in front of their educators.
The No Agenda Show Plugs Media Collusion Course and Book
John C. Dvorak and Adam Curry over at The No Agenda Show had a nice chat about my new book and course that expose the
What are Newsjacking and Celebrityjacking? (Thank you David Meerman Scott)
Excerpt from the new Amazon almost best-seller Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political
Warnings About the News “Industry”
Excerpt from the new Amazon almost best-seller Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political
Buzzfeed Update: Beyond the Punching Bag
Excerpt from the new Amazon almost best-seller Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political
Psycho Graphics vs. Demographics
Excerpt from the new Amazon almost best-seller Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political
Understanding “News” Basics
Excerpt from the new Amazon almost best-seller Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political
Old School WOM and Your “Friends” As Sales People
“Arouse in the other person an eager want.” – Dale Carnegie Tweet Excerpt from the new Amazon almost best-seller Media Collusion: Journalism and Marketing Experts
Recent Media History – Transitional Times
Excerpt from the new Amazon almost best-seller Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political
Media Collusion Book and Course
Welcome from the kitten/ABBA email! I have two short stories for you, then I’ll get into the course details. A couple of weeks ago, my
Who Advertises Solutions to Your TV Viewing Problems?
Let’s take a specific look at who advertises what and where. Advertising is everywhere, of course. It’s on buses, in the sky, on buildings, on
Comedians as News Sources
“The human race has only one really effective weapon, and that is laughter. The moment it arises, all our hardnesses yield, all our irritations and
What Is Transactional Journalism?
Earlier, we talked about how humans choose headlines, filter Facebook feeds (non-algorithm, human filters employed by Facebook), place stories “above the fold,” and decide which press
Media Manipulation
How Strangers Manipulate You and How to Fight Back “If you don’t read the newspaper you are uninformed, if you do read the newspaper you
AUDIO: Toys R Us Native Ad Christmas Package No Agenda
Here’s the summary: The reporter talks about how a customer at Toys ‘R Us put $200 on layaway to buy some Christmas items for her