Ditch Messaging Apps and Force People to Communicate with You Less?
How addictive digital behaviors prevent deep work and what to do about it Our tech-fueled world begs for your attention. This is, perhaps, the most significant personal challenge we face on a day-to-day basis. The world’s smartest, most highly-motivated professionals in advertising, marketing, politics, news media, and technology are on a perpetual mission to gain
The Political Advertising Ruse and the Electoral College [AUDIO]
A Taste: Critical Insight for Understanding Political Advertising “Disobedience is the true foundation of liberty. The obedient must be slaves.” – Henry David Thoreau If you like the following analysis, you’re going to get a lot out of this course and the text hereafter. We go deeper into these issues in Part
Thumbs Down for Social Media
This past week featured several new reports about the state of social media and the public’s disenchantment with sites like Twitter, Facebook and Instagram. The big survey from The Wall Street Journal and NBC News rounded up all the negativity here. Generally, I agree. I don’t think social media is good for you. I don’t
Why do Fortnite players dance?
Your “default mode network” needs exercise. I wrote about this in a previous post. In short, the DMN is the area of the brain that thinks about the self, friends and others in our lives. Whenever we’re not engaged in task-oriented thoughts, our downtime is used to reflect on ourselves and others. Developing this “muscle”
How Social Media Kills Your Real Life Interactions
The neuroscience behind digital degradation and a prescription for change I’ve been reading a new book, and one particular chapter really struck a nerve. It’s about social media, texting, phone conversations and the default mode network, which is a fancy term for a region of our brains that manages in-person social interactions. This portion of our brain does a lot
Why Advertisers and News Programs Love It When You’re Emotional
I watched an episode of Black Mirror the other evening (“Crocodile”). It’s the one in Iceland, where the woman has to murder to cover her mistakes because of techie mind-reading devices. So, I got into the car to pick up one of the kids from water polo practice. The streets were wet, the skies dark
Swimming with Sharks: Media Defense in Bloody Water
My children took swimming lessons when they were toddlers. It was one of those Australian schools where the kids jump right in and experience the difference and the trauma of water and the inability to breathe (and the ability to sink!). We also signed them up for lifeguard training at the age of 9 so
Journalists and Education Reporters: Choose Your Own Media Literacy Topic
Choose your own adventure story pitch for you . . . my new book on media literacy helps HS and college prep students understand how media works (history, advertising, digital, native ads, targeting, etc.). Please take a spin through my blog posts and see if any topics in there catch your fancy: https://www.media-collusion.org/blog/ The Press
Fortnite Marshmello Concert Signals Astonishing New Media Trends
This is a post for the parents out there, but there are probably some kids that will get a kick out of it. The media world your kids live in is quite different than the one you grew up in – but in many ways, it’s the same. Apologies for stating the obvious here, but
Why Youth Screen Time and Video Game Obsessions Are Not the Issue
Psychologists, journalists and those in the health industry have been peppering you with messages about media consumption, screen time, and gaming. Yet, these people don’t quite understand how your kids work. They offer trite, simple advice like: Reduce screen time Set schedules Addiction is bad (black/white) Lock down devices Set-up security filters Don’t install certain
How Native Ads Work: Amazon Echo’s Alexa Gets Prime Time Placement [AUDIO]
Clip Courtesy of The No Agenda Show – The Best Podcast in the Universe If you’re a Media Collusion student, you can spot native ads in your sleep. This one is a gem. Amazon purchased what’s called a “native advertisement” – content that runs as news but is really pure advertising. Skilled ad copywriters and network producers
We’ve become very good at grabbing answers . . . A New Approach for Youth Media Education
Answers are everywhere these days. They’re a click away, an Alexa query within reach, a “hey Siri” request. The easiest thing to do these days is get a bite-sized answer. It’s the modern world’s commodity. (And it’s often a false solution to much larger, deeper questions.) The Media Collusion course focuses on a different area
Ad Agency Launches Media Literacy for OC Students: FOR IMMEDIATE RELEASE
New courses offer rare insights into the advertising and news businesses Corona del Mar, CA— January 25, 2019 — Media Collusion, a media watchdog and educational resource led by local advertising executive Phil Dunn, announced media literacy courses for Orange County students. The classes and interactive workshops are based on the new book, Media Collusion:
New Media Courses Address Digital-Age Education Crisis: FOR IMMEDIATE RELEASE
Corona del Mar, CA— January 29, 2019— Media Collusion launched new classes and workshops that address a growing health and education crisis across the country. The organization is a media watchdog and teaching group that recently published an interactive textbook directed at college-prep students: Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky
Native Advertising Colossus! Marijuana Video Nails the Format
Honeydew Farms (and sponsors) beautifully showcased by Growers Network Cannacribs YouTube Video https://youtu.be/tA0Klgvv5wY Native advertising is an art form when done right. This particular video shows you the high bar. There’s no trickery. The sponsors are clearly in there for a reason, and the sponsor that didn’t pay for the ad placement (the wine marketing company) gets
The Zen TV Experiment – You Cannot Do This Outrageous Exercise [AUDIO]
No Agenda Show Clip The Zen TV Experiment Transformed into an Alpha state Story and filling in the blanks – very few technical events for news = reality Instagram filling in the stories about people Build these stories in their minds – phone zombies1:50 – old time radio – theater of the mind
What is “Newsjacking?”
Excerpt from the new Amazon almost best-seller Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political Deception and Coercion, and Dishonest News In the early days of Twitter, Facebook and YouTube, the revered marketing and persuasion author David Meerman Scott coined the term for the practice of including popular,
Katie Couric Misses the Boat – Kid Advertising Is Where the $$$ Is
How totally naive is this?: “Children’s time and attention should never be used for profit.” From the article: What Our Brain On Tech Means for Kids and Adults Alike My view from the comments section: The final point seems a bit naive — “Don’t Target Kids with Ads.” One of Marvel’s biggest achievements in 2018 was introducing Thanos
Media Motivation Mechanics – Persuasion Types
Excerpt from the new Amazon almost best-seller Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political Deception and Coercion, and Dishonest News “The world is ruled and the destiny of civilization is established by the human emotions.” – Napoleon Hill Offline and Online Persuasion The types of
“If These Facts Are True” – How Sources Pre-Judge Legal Outcomes [AUDIO]
Here’s a doozie for you. A mainstream media package uses a sourced clip where the “expert” uses a curious phrase: “If these facts are true . . . ” Ok. Take a breath and just think about that. Who says stuff like that? And what kind of credibility to they deserve? In one phrase, the
The Mythical Wall Between Editorial and Advertising
Excerpt from the book, Media Collusion (Available on Amazon today in paperback and Kindle formats) “Fear is freedom! Subjugation is liberation! Contradiction is truth! Those are the facts of this world! And you will all surrender to them, you pigs in human clothing!” – Satsuki There used to be a well-defined line that separated hard news and
Mainstream Media – The $Billion Collusion Business
“. . mainstream media is a billion-dollar business that is created and operated as a conduit to sell products, not to inform you. The advertisers and corporations call the shots. Everything else is window dressing. You may as well get your news from a Macy’s clerk.” John C. Dvorak Technology Journalist and Co-Host of the
Preventing Fake News – Why WhatsApp Throttled Virality
In the never-ending quest to help the public avoid “fake news,” WhatsApp is now limiting how many times a person forward messages. You can now share messages five times instead of the previous 20 limit. The platform wants to avoid rumors that spread on the app which lead to violence like last year’s killings in
The Absolutely Outrageous Scandal of Advertising
Excerpt from Tim Wu’s excellent advertising text, The Attention Merchants. This little bit of info is difficult to imagine these days. Yet, there was a time when Americans (world citizens, in fact) were unmolested by advertising pitches. FROM THE BOOK: As David Halberstam writes, “Whereas at the turn of the century, only an occasional door-to-door
Rite Aid Native Ad Runs on The Golden Globe Awards – No Agenda Show Clip [AUDIO]
Million $ ad buy on network TV awards show. TRANSCRIPT: ADAM CURRY: Here is one of the best native ads I have seen in a long time. It was funny. It was spectacular. It was real. They got the name check. I don’t know how it worked, but I’d say A plus for this advertising
6 Telltale Signs of Fake News – Courtesy of Ryan Holiday
The way news is created has changed dramatically in the internet age. The old production and curation techniques of broadcast news have cratered, leaving this huge opening for salacious sites, fake news and suspect bloggers. The modern currency for news is now ATTENTION. Any story, clip or meme that floats through cyberspace has only a
Climate Propaganda from Your Friendly Psychologist Expert
TRANSCRIPT: NO AGENDA SHOW HOSTS: And the CBC the current as the Canadian Broadcasting Corporation today special and on this special about climate change. They had a guest. The guest is Margaret Klein Solomon, and she of course is involved in climate change, but she’s not a climatologist. No, she’s a clinical psychologist of the
Brad Parscale Clip 5 – How Get $6M of Influence with a $6,000 Facebook Ad Buy – No Agenda Show
TRANSCRIPT: ADAM CURRY: All right two parter of this then we’re done, and this comes down to our questioning of the effectiveness of the ad buy that the Internet Research Agency did and how they were able to change the minds of millions of Americans to vote for Donald Trump, as well as . .
Brad Parscale Clip 4 – Cambridge Analytica and the Trump Campaign Farce – No Agenda Show
TRANSCRIPT: ADAM CURRY: This next piece is really you know it is a real nugget. I’m just going to ask you what is your impression of the Trump campaign’s involvement with Cambridge Analytica and data. What do you know about that just from what is the accepted truth on Snopes JOHN C. DVORAK: Well Snopes.
Brad Parscale Clip 2 – How Mainstream Media Stopped Reporting News to Pad the Bottom Line
TRANSCRIPT: ADAM CURRY: The rest of my clips are not as long but I think it’s really important to hear some of this because it’s debunking a lot of the theories that we’ve been blanketed with. Now this guy maybe full of crap . . . JOHN C. DVORAK: I don’t think so, I think
Brad Parscale Clip 3 – Facebook Political Ad Strategy Backfires: Free Ads! – No Agenda Show
TRANSCRIPT: ADAM CURRY: So then the you know of course there’s Facebook is doing things like oh we’re going to publish all the ads and show that there are political ads everyone can see the ads and we all know it’s good transparency. INTERVIEWER: And what do you mean. What do you make of the fact
Brad Parscale Blows Lid Off of Social Media Strategy – No Agenda Show – Clip 1
TRANSCRIPT: Interviewer: Does it work in the advantage. I mean I’m just wondering because you know how social media works right. You know what the algorithm favors content that’s engaging favors content that that is emotional off to some degree. So you’re saying that the messaging that the campaign did not play on that in
[AUDIO] Why Social Media Is So Dangerous – Jaron Lanier, Computer Philosophy Writer
This is from Jaron Lanier, computer philosophy writer, on the dangers of social media. More on Jaron Lanier here. TRANSCRIPT: One of them is for your own good and the other is for society’s good. It’s because you’re being suddenly manipulated by algorithms that are watching everything you do constantly and then sending you changes
Jordan Peterson Theo Von Discuss Youtube Technology As A Gutenberg Revolution
TRANSCRIPT: JORDAN PETERSON: YouTube isn’t a technology. Online video on demand is a technology, right? And online video on demand that has no barrier of cost to production is a new technology. And podcasts are a new technology, and they’re a major technology. So see about a year, two years ago, two years and a
No Agenda Show Splunk Meeting – Robert Muller NSA Crowdstrike
TRANSCRIPT: Producer Chris K attended a private or semi private demo from the crowd strike folks. The people who brought you the pew pew map and sent us a little report which I’d like to share. Good day to the O. G. pod father sent you tweet about this week ago. I attended a crowd
Fortnite and YouTube Wrestle for Advertising Dollars [AUDIO]
[CLICK ABOVE FOR PODCAST INTERVIEW ON THIS TOPIC] Last spring, my son (15) shared some interesting news. The game he and his buddies play – Fortnite – got a new character feature that’s directly from the Avengers: Infinity War movie. In the game, he said, you can become the Thanos character from the movie and have all-dominant powers. Then
Can You Trust the Internet?
The “new normal”: Fake news, fake reviews and gamed algorithms put product and news consumers at risk. Joanna Stern of the Wall Street Journal’s latest article about fake product reviews on Amazon gives mainstream credence to a trend that’s been bubbling for years. The ultimate take-away confirms something all of us have suspected: the internet
Tucker’s Tech Tyranny: What a Scam
Can you spot the irony? Tucker Carlson’s Tech Tyranny segment offers a huge opening for Dean Garfield, president of the Information Technology Council. [VIDEO Media Deconstruction]
Opinion Vs. News: Trump Adviser Brad Parscale on the Big Media Shift
Political passions aside, this illuminating interview between Trump advisor Brad Parscale and PBS Frontline journalist James Jacoby describes the new media world we now inhabit where opinion and commentary drives ad revenue. The interviewer and interviewee have much different opinions on how smart or stupid the American public is with respect to the way news
News by Design: Surprise Addiction
The news media crafts news with two goals in mind – addiction and virality. If you’re not talking about certain topics and sharing it with your social groups, the media are failing at their primary job. The more they succeed with addiction and surpirse, the more relevancy they maintain. Of course, that means they can
Blogs as the New, Deceptive News Wires
What are news wires? For most of U.S. media history (starting in the mid 19th century), news was collected and disseminated by a small group of news wires. When you hear the term “news wires,” it sounds like an antiquated concept, but outlets like the Associated Press (AP) and United Press International (UPI) have been
Doritos: A Brilliant Native Ad and PR Play
Excerpt from the new Amazon almost-best-seller: Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political Deception and Coercion, and Dishonest News This is a good one, buckle your seat belts. Once you start looking for these, you’ll see them every week if you have any exposure to
Who are you? A Steve or a Ted? Two media consumer profiles
Excerpt from the book, Media Collusion (Available on Amazon today in paperback and Kindle formats) Think about all of this with a comparison of two people. Ted and Steve are recent college graduates. They attended respectable schools and graduated with 3.5 grade point averages, some party skills, and a slightly better understanding of females than
Why Most News Is Fake
The term “fake news” has been pounded so furiously by both media watchers and the public. It’s become a term that’s bereft of meaning. But it’s worth exploring in more detail, because the reasons for the fakeness are somewhat complex and absolutely intriguing. First, let’s take look at what journalism has become in the digital
Fake News History from Sharyl Attkisson [AUDIO]
From the full YouTube TEDx Talk Free Local Event Tonight 7/31/18 at Newport Beach Central Library 7:00-8:30PM
PR Stunt – Baiting Millenials for Baseball [AUDIO]
FULL NO AGENDA SHOW WITH NOTES TOPICS: PR and promotion on mainstream programming. All news is good news for PR people. Get the story on the air and you’ve succeeded. Native Advertising. Starting a shit-storm on Twitter. Using Twitter as direct quotes. They’re already written for you. Tuning out by ignoring media.
Whoopi Goldberg vs. Judge Jeanine Pirro Tiff – Follow the Money – No Agenda Show Analysis
This 3-minute clip has great analysis of what’s really going on behind the scenes with TV shows and their guests. There’s a major publishing deal at stake. Questions: Will Whoopi Goldberg have to walk it back? Will she get fired and pretend to quit? Big $$ is at stake for Disney, Center Street Press and
Kit Kat Bar Native Advertising
I was just driving around in my car and listening to KNX Los Angeles AM ratio 1070. Their news break was on, and I heard what can definitely be termed a native ad for the Kit Kat candy bar. The quick story told how the EU denied Kit Kat a trademark on their candy bar
App Installation and Permissions Warning [No Agenda Show AUDIO Clip]
If you care about your financial and personal data being shared, this audio clip is fascinating. Give it a listen. TimeHop, LifeLock and Updater.com. Watch out millenials and college kids! Learn about app security breaches and your personal exposure. Any Questions? (949) 244-9440 Actual Human Contact
Institutionalized Media Manipulation
Last October the Scientific American published an eye-opening article on how the FDA manipulates the media with something called a close-hold embargo. Make sure you check out that article. You’ll see how government agencies, large corporations and even non-profit orgs consistently manage the media and control the messages that get out into public consumption. Excerpt: “This
Do You Trust Social Media “Editors?”
Do you trust that the following news outlets have your best interests in mind when collaborating to edit the news feeds of millions across the globe? Full story here. Facebook Twitter YouTube (Google) The New York Times Washington Post BuzzFeed News CNN ABC News of Australia ProPublica Agence France Press (AFP) The Telegraph France Info Breaking
Why and How the “News” Became Broken – Part 1
As part of my job, I occasionally pitch “real news” editors and publishers with story ideas. Sometimes, I get back responses like this one: “. . we prefer writers with professional journalism experience. We don’t tend to work with corporate publishing contractors out of a concern that their corporate work will conflict with the role
How to Stay Sane in an Insanely Ad-Driven Media World
Today’s modern media landscape is shaping and confusing the minds of young people at warp speed. They may not realize it. Even adults trained in critical thinking and academic analysis get confused with the incessant noise and suspect claims that flow freely across the multi-channel, multi-device media world. One of the big problems is that
Journalism #fail #CNN: Quoting a Person by Attributing to Them What You Think They Meant to Say!
The “news” comes at us fast and furious, but what sneaks by is often comical. Broadcasters and print journalists (to a lesser extent) frequently offer unsourced and anonymous quotes from who knows where in order to support their particular angle on a story. Here’s one from CNN’s Wolf Blitzer’s Situation Room program that’s pretty outrageous. Here’s the
How Did You Become a Product?
The Great Network News Conspiracy and Why Facebook is Now the News Leader If you: Read an article Like a Facebook post Watch a TV show Watch YouTube Search the web for products and services Scroll through Instagram Sift through snail mail ads Glance at billboards Check in at Starbucks Talk to Alexa (Amazon Echo)
How to Avoid Media Overwhelm and the New Digital Advertising Blitz
Everyone’s invited. Bring your friends and family for an eye-opening evening of presentation and Q&A Get In touch (949) 244-9440 Classroom Address 200 Promontory Drive West, Newport Beach, CA 92660
Sharyl Attkisson – 5-Time Emmy Award Winning Investigative Journalist – Visits Media Collusion
Sharyl Attkisson of Full Measure interviewed CdMHS graduate and incoming Harvey Mudd engineering freshman Eddie Jacobs along with Phil Dunn of Media Collusion. We talked on camera about youth media habits, “fake news,” “fuzzy news,” Rowdy Roddy Piper in They Live and lots more like Marvel’s Thanos in Fortnite and YouTubers in Bora Bora’s Four Seasons Hotel. The
Micro-Celebrities: Who is Uncle Tito?
Case Study My older sons (13 and 15) have been following people on Instagram for a couple of years now. One of the first guys they glommed onto in a celebrity kind of way was someone who referred to himself as Uncle Tito. This is a surf industry guy, about 32 years old, who’s hyper focused
Ad Agencies Get Smart
Excerpt from the new Amazon almost best-seller Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political Deception and Coercion, and Dishonest News “It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more
Advertising Via Thought Leaders
Excerpt from the new Amazon almost best-seller Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political Deception and Coercion, and Dishonest News “Ours has become a world where a tragic number of people have become more fascinated by materialism and the lives of distant narcissists
YouTuber Redux – Truman Show Didn’t Get it Right
Excerpt from the new Amazon almost best-seller Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political Deception and Coercion, and Dishonest News A lot of media critics and futurists get a kick out of comparing the common state of things to the 1998 movie The
Be the Guardian of Your Mind, Body and Soul
When I talk to people in my community about the Media Collusion book and course, they often think the content is mainly about advertising trickery and built-in media bias (it is on a superficial level). However, if you go deeper and get into the real goals and messaging behind the media examples, it really comes
Eckhart Tolle on the Insanity of TV
In the Media Collusion course we talk a lot about how advertisers and marketers (across the web and the TV screen) go to great lengths to compete for our attention. With music, storytelling, high-chroma colors, weblinks, hashtags and dramatic structure, they use every conceivable strategy known to the science of persuasion to suck us into their
Your News vs. “The News”
Yesterday I woke to a strange sound. A cat was outside my patio squawking in a strange way. I investigated and found a mother cat with a huge pregnant belly. She saw me and darted away. Later that night, my sliding glass door was open, and I saw her peeking her head into the opening
Why Should You Avoid Social Media? TWO *HUGE* REASONS [AUDIO CLIP]
TRANSCRIPT: MEDIA EXPERT: [TWO REASONS] One of them is for your own good and the other is for society’s good for your own good. It’s because you’re being subtly manipulated by algorithms that are watching everything you do constantly and then sending you changes in your media feed and your diet that are calculated to
FREE COURSE PREVIEW EVENT
FREE COURSE PREVIEW EVENT Thursday January 10th, 2019 6:33 PM Days Hours Minutes Seconds Save your seat LOCATION TBD Space is limited. Please enter your email and phone number to reserve your spot and receive directions to the event. Meet the Instructor B.A. History, UC Berkeley, M.A. Journalism, University of Southern California, Digital marketing pro
Broken Web: Advertising and Ad Blocker Turn Off Requests
Excerpt from the new Amazon almost best-seller Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political Deception and Coercion, and Dishonest News Since we’re on the web ads topic, let’s ponder what’s breaking the web – namely, ad-blocker subversion. These things are annoying, and they
How to Evaluate News Pros that Want to Grab Your Attention
Excerpt from the new Amazon almost best-seller Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political Deception and Coercion, and Dishonest News If you want to figure out who’s an expert and who knows what they’re talking about, the web is your friend. A Wikipedia search on
I Know. . . But Podcast
Intervew – History of Phil – Professional Journalism Interview – Course Background
Do Today’s Ads Influence Next Year Or Next Decade Purchases?
Excerpt from the new Amazon almost best-seller Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political Deception and Coercion, and Dishonest News http://bit.ly/2qZKY0G Many of the things we buy are purchased months and sometimes years after we’ve seen an ad. This is particularly effective with
Mass Media Persona Profile – Who’s Extinct?
Excerpt from the new Amazon almost best-seller Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political Deception and Coercion, and Dishonest News There’s a certain type of person that’s becoming extinct as digital media proliferates and mass media fragmentation continues. People are cutting cords, kids are
Snarky, Fun Replies to “How are you?”
My friend Ted Larkins of Get to Be Happy fame tweeted a video about meeting up with people and staying present. It’s great advice. . . and it reminded me of some hilarious replies to “how are you?” that I came across recently. (See below.) These will shock your conversation partners into paying closer attention
But who cares? Who watches TV anyway these days? Certainly not kids!
Excerpt from the new Amazon almost best-seller Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political Deception and Coercion, and Dishonest News Influence over the populace via network, cable and other broadcast outlets (including radio) didn’t just go away because the eyeballs are now focused
Book Review at Education News
Much thanks to Education News (educationviews.org) for getting the Media Collusion book in front of their educators.
The No Agenda Show Plugs Media Collusion Course and Book
John C. Dvorak and Adam Curry over at The No Agenda Show had a nice chat about my new book and course that expose the crazy media machines that constantly badger our minds and bodies. Understand this stuff and you’ll have a healthier, more sane life. THE NO AGENDA SHOW is a podcast that dissects
What are Newsjacking and Celebrityjacking? (Thank you David Meerman Scott)
Excerpt from the new Amazon almost best-seller Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political Deception and Coercion, and Dishonest News In the early days of Twitter, Facebook and YouTube, the revered marketing and persuasion author David Meerman Scott coined the term for the practice of including popular,
Warnings About the News “Industry”
Excerpt from the new Amazon almost best-seller Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political Deception and Coercion, and Dishonest News Unlike a lot of other industries that have clear motivations about what’s being sold and purchased, the combined news/advertising industry is problematic. The
Buzzfeed Update: Beyond the Punching Bag
Excerpt from the new Amazon almost best-seller Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political Deception and Coercion, and Dishonest News Up to this point, we’ve bashed on BuzzFeed a fair amount. Historically, the site played punching bag to media snobs who prefer the New