Phil Dunn

My children took swimming lessons when they were toddlers. It was one of those Australian schools where the kids jump right in and experience the difference and the trauma of water and the inability to breathe (and the ability to sink!). We also signed them up for lifeguard training at the age of 9 so …

Swimming with Sharks: Media Defense in Bloody Water Read More »

Choose your own adventure story pitch for you . . . my new book on media literacy helps HS and college prep students understand how media works (history, advertising, digital, native ads, targeting, etc.). Please take a spin through my blog posts and see if any topics in there catch your fancy: https://www.media-collusion.org/blog/ The Press …

Journalists and Education Reporters: Choose Your Own Media Literacy Topic Read More »

Psychologists, journalists and those in the health industry have been peppering you with messages about media consumption, screen time, and gaming. Yet, these people don’t quite understand how your kids work. They offer trite, simple advice like: Reduce screen time Set schedules Addiction is bad (black/white) Lock down devices Set-up security filters Don’t install certain …

Why Youth Screen Time and Video Game Obsessions Are Not the Issue Read More »

New courses offer rare insights into the advertising and news businesses Corona del Mar, CA— January 25, 2019 — Media Collusion, a media watchdog and educational resource led by local advertising executive Phil Dunn, announced media literacy courses for Orange County students. The classes and interactive workshops are based on the new book, Media Collusion: …

Ad Agency Launches Media Literacy for OC Students: FOR IMMEDIATE RELEASE Read More »

Corona del Mar, CA— January 29, 2019— Media Collusion launched new classes and workshops that address a growing health and education crisis across the country. The organization is a media watchdog and teaching group that recently published an interactive textbook directed at college-prep students: Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky …

New Media Courses Address Digital-Age Education Crisis: FOR IMMEDIATE RELEASE Read More »

Honeydew Farms (and sponsors) beautifully showcased by Growers Network Cannacribs YouTube Video https://youtu.be/tA0Klgvv5wY Native advertising is an art form when done right. This particular video shows you the high bar.  There’s no trickery. The sponsors are clearly in there for a reason, and the sponsor that didn’t pay for the ad placement (the wine marketing company) gets …

Native Advertising Colossus! Marijuana Video Nails the Format Read More »

No Agenda Show Clip The Zen TV Experiment Transformed into an Alpha state Story and filling in the blanks – very few technical events for news = reality Instagram filling in the stories about people Build these stories in their minds – phone zombies1:50 – old time radio – theater of the mind

Excerpt from the new Amazon almost best-seller  Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political Deception and Coercion, and Dishonest News In the early days of Twitter, Facebook and YouTube, the revered marketing and persuasion author David Meerman Scott coined the term for the practice of including popular, …

What is “Newsjacking?” Read More »

How totally naive is this?: “Children’s time and attention should never be used for profit.” From the article: What Our Brain On Tech Means for Kids and Adults Alike My view from the comments section: The final point seems a bit naive — “Don’t Target Kids with Ads.” One of Marvel’s biggest achievements in 2018 was introducing Thanos …

Katie Couric Misses the Boat – Kid Advertising Is Where the $$$ Is Read More »

Excerpt from the new Amazon almost best-seller  Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political Deception and Coercion, and Dishonest News “The world is ruled and the destiny of civilization is established by the human emotions.” – Napoleon Hill Offline and Online Persuasion The types of …

Media Motivation Mechanics – Persuasion Types Read More »

Excerpt from the book, Media Collusion (Available on Amazon today in paperback and Kindle formats) “Fear is freedom! Subjugation is liberation! Contradiction is truth! Those are the facts of this world! And you will all surrender to them, you pigs in human clothing!” – Satsuki There used to be a well-defined line that separated hard news and …

The Mythical Wall Between Editorial and Advertising Read More »

“. . mainstream media is a billion-dollar business that is created and operated as a conduit to sell products, not to inform you. The advertisers and corporations call the shots. Everything else is window dressing. You may as well get your news from a Macy’s clerk.” John C. Dvorak Technology Journalist and Co-Host of the …

Mainstream Media – The $Billion Collusion Business Read More »

In the never-ending quest to help the public avoid “fake news,” WhatsApp is now limiting how many times a person forward messages. You can now share messages five times instead of the previous 20 limit. The platform wants to avoid rumors that spread on the app which lead to violence like last year’s killings in …

Preventing Fake News – Why WhatsApp Throttled Virality Read More »

Excerpt from Tim Wu’s excellent advertising text, The Attention Merchants. This little bit of info is difficult to imagine these days. Yet, there was a time when Americans (world citizens, in fact) were unmolested by advertising pitches. FROM THE BOOK: As David Halberstam writes, “Whereas at the turn of the century, only an occasional door-to-door …

The Absolutely Outrageous Scandal of Advertising Read More »

The way news is created has changed dramatically in the internet age. The old production and curation techniques of broadcast news have cratered, leaving this huge opening for salacious sites, fake news and suspect bloggers. The modern currency for news is now ATTENTION. Any story, clip or meme that floats through cyberspace has only a …

6 Telltale Signs of Fake News – Courtesy of Ryan Holiday Read More »

TRANSCRIPT: NO AGENDA SHOW HOSTS: And the CBC the current as the Canadian Broadcasting Corporation today special and on this special about climate change. They had a guest. The guest is Margaret Klein Solomon, and she of course is involved in climate change, but she’s not a climatologist. No, she’s a clinical psychologist of the …

Climate Propaganda from Your Friendly Psychologist Expert Read More »

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