Million $ ad buy on network TV awards show.
ADAM CURRY: Here is one of the best native ads I have seen in a long time. It was funny. It was spectacular. It was real. They got the name check. I don’t know how it worked, but I’d say A plus for this advertising moment.
GOLDEN GLOBES SOT: Normally at this point in the show, the host would do something fun and spontaneous to show how we are just all ordinary people like ordering pizza for everyone. But since we already got food at the Globes, we thought we would mix it up and try something new. So roll up your sleeves, Hollywood, because you’re all getting flu shots. >> [LAUGHTER] >>
ADAM CURRY: So, if you didn’t see this. If you didn’t see this, all of a sudden like ten people walk in with white coats. They’re real. You’ll hear in a second it was a Rite Aid commercial. And, they actually inject a few people, and there’s a couple of jokes in here, but it is a native ad for Rite Aid. And, for their flu shot, it is flu season, after all.
GOLDEN GLOBES SOT: You know you wore a sleeveless gown for a reason. >> [LAUGHTER] >> Excuse me ma’am, your definitely going to want to get Dafoe. [MUSIC] >> These nurses are all licensed professionals straight from the Rite Aid in Echo Park. >> And, look, if you are an anti-vaccer, just put a napkin over your head, and we’ll forgive you. [LAUGHTER] >>
ADAM CURRY: Well done. >> Yeah. >> Well done. I thought the whole idea >> It had to cost a few mil. >> And you saw. Oh yeah. And you saw Willem Dafoe like, “No, go away from me.” [LAUGH] And of course, some lady is like “Oh yeah, stick it in my arm.” Can you imagine? >> I would be freaked out if someone came over. >> I already had the shot. I’m good.