But who cares? Who watches TV anyway these days? Certainly not kids!

Influence over the populace via network, cable and other broadcast outlets (including radio) didn’t just go away because the eyeballs are now focused on the internet, gaming and apps rather than the boob tube. 

The same forces are at work when you’re playing a game, using Instagram, or browsing videos on YouTube.

Media companies are just now scrambling to reproduce their ad models and influence models, and layer that onto web-based and app-based properties.

The “kids” think they’re immune to the advertising, but the same old pitch strategies and tactics keep showing up – just in other forms – via different channels.



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