BASED ON THE NEW BOOK
Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political Deception and Coercion, and Dishonest News
“If you or your kids want to learn about how the media works, this is the book for you. It’s a thorough but very light and readable view into the world of advertising, internet tracking, TV history, mind control and all kinds of other fun stuff. What’s really cool is that you can see examples on YouTube as you go through the text. Seems like absolutely every TV and advertising moment has been archived on YouTube!” – M. McLaren
“Finally – an updated, accessible book on how the media and advertising work in today’s web-connected world. I wish they taught this stuff in college.” – T. Mitchell
“Great book. I gave it to my son so he can get insights into the media machine before he heads off to college. God knows what the tenured professors are teaching these days. Maybe he can argue with them better with a little expert/insider info.” – L. Spalter
Understand advertising strategies and make better buying decisions. Knowledge is power.
Learn how political advertising and PR strategies shape elections. This is not civics 101.
Medical and Diet Sense
How and why half the mainstream news propagates inaccurate medical and diet information.
Follow the Money
Develop investigative journalist skills that uncover who’s behind news and advertising.
Learn how to intelligently debate and explain modern media trends and their digital implications.
Calm and Clarity
Avoid the hysteria encouraged by media and advertising, and chart your own course through the persuasion minefields.
I’m a professional marketer and journalist with an M.A. in print journalism from the University of Southern California, a B.A. in history from UC Berkeley, and 23 years of marketing, reporting and publishing experience.
My companies, QualityWriter and Synapse Services Co., help businesses tell their stories via digital marketing and content development strategies. I’m also the author of McGraw-Hill’s best-selling eBay marketing book The 7 Essential Steps to Successful eBay Marketing.
I wrote Media Collusion and developed the companion course to teach my kids about the media and how it influences their lives. I have two sons, aged 15 and 13 at the time of this writing, and one daughter who’s now 10. It’s my hope that I can teach other college prep students the same course material so they too can better navigate this challenging media landscape and digital advertising world.
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