Life-Changing Media Literacy for OC Students

Do your kids have the ability to analyze and combat advertising strategies and be intentional about consumer choices?

 

Do they possess critical thinking skills that allow them to examine the motivations, economics and powers behind entertainment, news and advertising media?

 

They’re not getting these skills in school.

Three Summer Courses to Choose From

Bi-Weekly and 1-Day Cram Sessions

4-Week Media Discovery

Paced
  • 8 Hours Interactive Instruction
  • Free Course Textbook
  • Take-Home Experiments and Exercises
  • 4-Week Program
  • 2 Nights Per Week
  • 1 Hour Per Night
  • Engaging Discussion Format
  • Multi-Media Integration with YouTube, Slides and Online Examples
  • Casual Round Table Environment
  • 10 Students Per Class
  • Choose M/W or Tu/Th
  • Unlimited, lifetime access to private site resources and free future editions of the textbook
  • Command of Critical Media Concepts

3-Week Media Discovery

Deep Dive
  • 12 Hours Interactive Instruction
  • Free Course Textbook
  • Take-Home Experiments and Exercises
  • 3-Week Program
  • 2 Nights Per Week
  • 2 Hours Per Night
  • Dinner Provided
  • Engaging Discussion Format
  • Multi-Media Integration with YouTube, Slides and Online Examples
  • Casual Round Table Environment
  • 10 Students Per Class
  • Choose M/W or Tu/Th
  • Unlimited, lifetime access to private site resources and free future editions of the textbook
  • Mind-Blowing Re-Orientation by Completion

1-Day Media Cram Session

Crunch
  • 8 Hours Interactive Instruction
  • Free Course Textbook
  • Take-Home Experiments and Exercises
  • 1-Day Training
  • Healthy Breakfast, Lunch, Snacks and Drinks
  • Engaging Discussion Format
  • Multi-Media Integration with YouTube, Slides and Online Examples
  • Fast-Paced, Deep-Dive Round Table Environment
  • 10 Students Per Class
  • Friday and Sunday Options
  • Unlimited, lifetime access to private site resources and free future editions of the textbook
  • Command of Critical Media Concepts

BASED ON THE NEW BOOK

Today’s media landscape is shaping and confusing the minds of young people at warp speed. Even adults trained in critical thinking and academic analysis get frustrated with the incessant noise and suspect claims that flow freely across the multi-channel, multi-device media world.

One of the big problems is that advertising and persuasion mechanisms are baked right into the product, and it’s now easier than ever to insert it, track it, retarget consumers and generally dupe people into misinformed positions in order to cultivate:

  • Buying decisions
  • Political decisions
  • Medical decisions
  • Financial decisions
  • Lifestyle choices
  • And other related drivers of everyday living and long-term planning

The upcoming generation of consumers is facing some of the smartest, most irresistible messaging techniques in history.

The platforms that control information presentation algorithms have a significant amount of control, as well (Facebook, Google, Amazon, Apple).

By the time you finish this book and course you’ll:

  • Have the ability to analyze and combat advertising strategies and be intentional about your consumer choices
  • Possess critical thinking skills that allow you to examine the motivations, economics and powers behind 1) entertainment, 2) news and 3) advertising media.
  • Have the ability to lucidly debate and explain the modern media landscape
  • Make better life decisions based on a clearer view of how the media world works

As you understand how the goals of digital media, print, broadcast, social media, advertising and influence groups are intertwined, you’ll be able to guide your life choices and make more aware, less emotionally driven decisions (decisions that are often crafted by people outside of your own intentions, aspirations and goals).

You’ll be able to understand and resist MEDIA COLLUSION.

If you or your kids want to learn about how the media works, this is the book for you. It’s a thorough but very light and readable view into the world of advertising, internet tracking, TV history, mind control and all kinds of other fun stuff.

Course Instructor

I’m a professional marketer and journalist with an M.A. in print journalism from the University of Southern California, a B.A. in history from UC Berkeley, and 23 years of marketing, reporting and publishing experience. My companies, QualityWriter and Synapse Services Co., help businesses tell their stories via digital marketing and content development strategies. I’m also the author of McGraw-Hill’s best-selling eBay marketing book The 7 Essential Steps to Successful eBay Marketing.

I wrote Media Collusion and developed the companion course to teach my kids about the media and how it influences their lives. I have two sons, aged 15 and 13 at the time of this writing, and. . . 

. . . continued

Media Collusion Book Reviews

This is a FANTASTIC read! I have been in the marketing industry for 28 years and have run Vision Media for the last 16 years. (Media Buying Firm) I wish I had this book for all of our clients and for our newest hires. In a time where shady advertising is all over the place, I bought two copies, one for my 18 year old that is heading to college and wants to be in advertising, and one for my Junior that wants to work at my company. Over my time, the industry has had tectonic shifts, and this is a great road map for my kids and anyone in the industry. I am hoping this will give my kids a leg up in college on what is really going on in the industry. Great stuff!

Steve R.

Finally – an updated, accessible book on how the media and advertising work in today’s web-connected world. I wish they taught this stuff in college.

Tim M.

I love the Mark Twain quote from the beginning of the book: “If you don’t read the newspaper you are uninformed, if you do read the newspaper you are misinformed.” Easy read. Super in-depth information. It’s rare that you learn this much from a book that’s not bogged down in academic-speak.

Kate H.

If you or your kids want to learn about how the media works, this is the book for you. It’s a thorough but very light and readable view into the world of advertising, internet tracking, TV history, mind control and all kinds of other fun stuff. What’s really cool is that you can see examples on YouTube as you go through the text. Seems like absolutely every TV and advertising moment has been archived on YouTube!

Jeff H.

Finally a scholarly book on how to recognize fake news. Fun, easy read. And WOW! What an eye opener. I think I’m going to go on a media diet.

Justine A.

Great book. I gave it to my son so he can get insights into the media machine before he heads off to college. God knows what the tenured professors are teaching these days. Maybe he can argue with them better with a little expert/insider info.

Laura S.

Stakeholders in media are wagging the dog...Whenever I'm reading an article on Buzzfeed or have the TV news on in the background, I've got this little "media collusion" voice in the back of my head. The book got me thinking about how the sausage is made and how each of the media players (from influence groups and publishers to advertisers and YouTube stars) has a stake in the game.

Jason G.

I didn't realize media collusion ran so deep and just how coordinated it was. Phil Dunn's book just keeps the revelations coming, and it's never slow or boring. It's hard to conclude that one side of anything he explores (buying decisions, politics, financial options, lifestyle choices, etc.) is right or wrong. And I think that's good. It is great to know, however, what techniques are being deployed so that we don't get suckered by them. So, it's a fun read, an exciting read and an extremely useful read. I highly recommend it.

Jack F.

I'm teaching a mass media college course in the fall and was looking for something like this to supplement that class. This is an updated, accessible book on how the media and advertising work in today's web-connected world. The best part is the author's authentic voice. I wish they taught this stuff in college--oh that's right, I will be teaching it!

Lisa M.

If the Fonz could make people get library cards, who knows what the Internet is doing. Excellent treatment of today’s “hot-button” topic. I’m going to recommend this book for curriculum at my daughter’s school. The teachers might learn something, too. I sure did.

John P.

Money, money, money and mo money. The whole media system laid out in the book makes you think long and hard about who the real suckers are. It's us! Great advice: "Follow the money"

Scot L.

Very good read. The examples within are an education, too. I never knew Archie Bunker and Meathead were feeding me propaganda! 😉

Michael B.

Five stars. This is a really great tool and resource. Easy to read and loaded with practical wisdom.

Pam W.

Really interesting insights from people who actually work in the advertising, marketing, social media marketing, and media worlds. I’m going to refer back to this every time I see something suspicious on the web or on the boob tube.

Victoria T.

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Classroom: 200 Promontory Drive West, Newport Beach (upstairs clubhouse and conference room)

(949) 244-9440